Daniel Okafor · Application for Marketing Manager at Fieldnote
Dear Hiring Manager,
I have used Fieldnote for two years to run customer interviews, so when the Marketing Manager role appeared I read the posting twice. You are at the stage where inbound has to become a predictable engine, and building that engine is what I have spent the last four years doing.
At Lattice Analytics I took inbound pipeline from £1.9M to £4.6M in eighteen months, cut cost per MQL by 37% and built a lifecycle programme that lifted trial-to-paid conversion from 9% to 14%. I did that while leading a team of three, so I am comfortable both writing the plan and doing the work when the team is small.
If I joined, my first thirty days would go into a benchmark report built from anonymised Fieldnote usage data; the equivalent piece at Lattice produced 3,800 leads and eleven enterprise opportunities. I would love to discuss whether that fits your roadmap.
Thank you for considering my application.
Best regards, Daniel Okafor