Daniel Okafor
B2B Marketing Manager
[email protected] · +44 7700 900456 · London, UK
Summary
B2B marketer with seven years across demand generation, lifecycle and content. Grew inbound pipeline 2.4x in 18 months at a SaaS scale-up while cutting cost per MQL by 37%. Ready to own a team and a full-funnel plan.
Experience
Senior Demand Generation Specialist · Lattice Analytics
2021 – Present · London
- Owned a £420k annual paid budget across Google, LinkedIn and review sites; reduced cost per MQL from £186 to £117.
- Built the lifecycle email programme in HubSpot (42 workflows); trial-to-paid conversion rose from 9% to 14%.
- Led a team of 3 (content, paid, ops) and ran weekly pipeline reviews with Sales.
- Launched a benchmark report that generated 3,800 leads and 11 enterprise opportunities.
Marketing Executive · Kestrel Software
2017 – 2021 · Reading
- Grew organic traffic from 12k to 61k monthly sessions through a topic-cluster SEO strategy.
- Managed 14 events per year, including two flagship user conferences.
- Introduced attribution reporting in Google Analytics and Salesforce.
Education
BA (Hons) Marketing · University of Birmingham · First
2013 – 2017
Skills
- Strategy
- Demand generation, Lifecycle marketing, Positioning, Budgeting
- Channels
- Google Ads, LinkedIn Ads, SEO, Email, Events, Webinars
- Tools
- HubSpot, Salesforce, GA4, Looker Studio, Semrush, Figma
Certifications
- HubSpot Marketing Software · HubSpot Academy, 2022
Languages
- English · Native