Head of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in United Kingdom.

As Head of Marketing, you will own the go-to-market strategy and market positioning for a growing B2B technology platform serving complex operational needs across multiple industries. Reporting directly to the CEO, you will connect Product, Sales, and Partnerships to turn sophisticated product capabilities into compelling commercial stories. You will shape category positioning, buyer journeys, pricing and packaging guidance, demand generation, and product launches from end to end. This is a highly hands-on, individual-contributor role where you will build the marketing function through direct execution rather than managing a large team or external agencies. You will also play a key role in expanding the distribution network and enabling partners to generate revenue effectively. The role is fully remote across EMEA, with working hours aligned to CET/CEST and regular travel across the region.

Accountabilities

Own and continuously evolve the company’s category positioning, developing a differentiated market narrative that clearly communicates the value of the product suite.

Lead demand generation strategy end-to-end, with a strong focus on building qualified pipeline and supporting revenue growth.

Define and continuously refine customer personas and buyer journeys, particularly for mid-market and enterprise audiences.

Develop positioning and messaging that translate complex product capabilities into clear, compelling, story-driven value propositions.

Advise on pricing and packaging strategy, ensuring commercial messaging reflects how different customer segments evaluate and purchase solutions.

Partner closely with Product to translate roadmap developments into customer-focused narratives, positioning, and value propositions.

Own product launches from strategy through execution, including positioning, messaging, sales collateral, and internal enablement.

Transform the website into a high-performing growth channel through conversion-rate optimization, messaging experimentation, and funnel improvements.

Own marketing pipeline generation and health, working closely with the CEO to ensure marketing initiatives consistently contribute to revenue.

Plan and execute campaigns, landing pages, content, and other growth initiatives required to meet pipeline targets.

Identify, evaluate, onboard, and enable new distribution partners across the different product lines.

Develop partner-specific positioning, pricing guidance, sales materials, co-marketing decks, playbooks, and enablement resources.

Work closely with leadership to support partner-sourced revenue and accelerate the ramp-up of new distribution relationships.

Conduct market, customer, and competitive research to identify opportunities for differentiation and growth.

Travel regularly across Malta and EMEA to meet clients and support commercial initiatives, including on-site visits with hospitality customers.

Requirements:

5+ years of experience in B2B SaaS product marketing, including developing marketing plans and executing go-to-market strategies for web-based solutions.

Demonstrated experience in product marketing, positioning, and commercialization within mid-market or enterprise environments.

Proven ability to shape category positioning and market narratives for products entering new or emerging categories.

Experience with e-commerce, ERP, hospitality, Business Intelligence platforms, or closely related business applications is strongly preferred.

Strong understanding of full-funnel marketing, from positioning and demand generation through pipeline creation and revenue impact.

Experience launching products and developing the messaging, collateral, enablement, and go-to-market materials required for successful adoption.

Strong sales enablement experience, particularly supporting enterprise campaigns and complex B2B sales processes.

Ability to understand pricing models and contribute strategically to packaging and monetization decisions.

Excellent research and analytical skills, with the ability to derive actionable insights from customers, competitors, and market trends.

Strong commercial mindset and the ability to connect marketing activity directly to pipeline and revenue outcomes.

Excellent cross-functional collaboration skills, with experience working effectively with Product, Engineering, Sales, Partnerships, and executive leadership.

Outstanding written and verbal communication skills in English, with the ability to simplify complex technical concepts into compelling commercial narratives.

Strategic thinking combined with a highly hands-on execution style and strong ownership mentality.

Comfortable working independently in an ambiguous, fast-moving environment without relying on a large team, dedicated marketing budget, or external agencies.

Additional European language skills are a plus.

Ability and willingness to travel frequently to client destinations across Malta and EMEA.

Availability to work within CET/CEST (GMT+1) business hours.

Benefits:

Fixed annual salary of

€40,000

.

Performance-based incentive and bonus structure linked directly to revenue impact.

Commission ranging from

5% to 25% on revenue generated

, with no stated earning ceiling for strong performance.

Fully remote working opportunity from anywhere within EMEA.

Working hours aligned with CET/CEST business hours.

High level of autonomy and ownership over the marketing function.

Direct collaboration with the CEO and cross-functional leadership.

Opportunity to shape category positioning and go-to-market strategy in emerging markets.

Opportunity to influence pricing, packaging, product launches, demand generation, and partner growth.

Exposure to multiple industries, including e-commerce, ERP, hospitality, manufacturing, retail, and Business Intelligence.

International working environment with colleagues and stakeholders across Europe, the Middle East, and Africa.

Opportunity to work in a collaborative, self-managed environment focused on capability and strong communication.

Regular travel across EMEA, including opportunities for direct engagement with clients and hospitality businesses.

Inclusive and diverse working environment welcoming people from a wide range of backgrounds.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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